WHSmith shares replace on new Toys R Us concessionsToy World Journal

The subsequent spherical of Toys R Us openings from WHSmith will begin subsequent weekend, with Bexleyheath, Eastbourne and Southampton the primary new shops to open their doorways.

WHSmith has introduced plans to proceed its partnership with Toys R Us throughout UK excessive streets and has revealed the primary of the places set to open between now and Christmas.

Having completely opened the primary Toys R Us shop-in-shop within the UK in 2023, WHSmith has continued to open new Toys R Us shops all through 2024, rising to 39 completely different places right now. Within the coming months, WHSmith will now open an extra 37 new Toys R Us shops, leading to 76 shop-in-shops in whole throughout UK excessive streets.

The subsequent spherical of Toys R Us openings from WHSmith will begin on Saturday twenty eighth September, with Bexleyheath, Eastbourne and Southampton as the primary new shops to open their doorways. WHSmith will then proceed to open a mean of three Toys R Us shop-in-shops each week within the build-up to Christmas. The brand new shops will convey a variety of the most recent toys and video games to extra households and prospects, giving them extra causes to go to and store with WHSmith throughout a key time of the yr for prime road retailers.

Sean Toal, Managing director WHSmith Excessive Avenue, mentioned: “Almost 40 years in the past Toys R Us first got here to the UK, and we take nice satisfaction in being the steward of this much-loved model within the UK. We’ve had queues across the block for a lot of openings within the final yr which reveals simply how a lot individuals are loving seeing Toys R Us again once more. However our job isn’t executed but, and I’m happy to be bringing the magic of Toys R Us to much more prospects over the approaching months prepared for Christmas.”

WHSmith’s plans to open an extra 37 Toys R Us shops additionally demonstrates the retailer’s rising dedication to bringing a number one choice of toys and video games to the excessive road, with 15% of the retailer’s excessive road shops set to function a Toys R Us shop-in-shop after the upcoming openings.

Forward of the festive season, Michelle Phillips, WHSmith and Toys R Us Toys & Video games Shopping for supervisor, has shared among the high toys and video games to be careful for this Christmas: “We’re anticipating Squishmallows to high the listing of our best-selling toys this Christmas as a result of we all know they’re actually common – and we are able to’t overlook our very personal Geoffrey the Giraffe who might be stocked in each Toys R Us retailer.”

The brand new places introduced to date for Toys R Us concessions embody (in alphabetical order):