Yummiland powers up back-to-school influencer campaignToy World Journal

The back-to-school marketing campaign is the primary peak of exercise within the model’s advertising technique, timed to leverage a key second within the household calendar and produce enjoyable to youngsters going again to highschool.

Yummiland, one of many latest manufacturers in MGA Leisure’s portfolio, has delivered a strategic influencer marketing campaign to mark the launch of its Lip Gloss Dolls, alongside the return to highschool within the UK, producing influencer content material with a attain of over 1.7m.

As a part of the Again to Faculty marketing campaign, the model partnered with family-favourite influencers to focus on the brand new Lip Gloss Dolls in an enticing manner, whereas additionally showcasing the right way to make the scented, shimmery lip glosses that include the Yummiland dolls.

The influencers created content material throughout Instagram and TikTok, spotlighting the brand new assortment which brings DIY lip gloss making and collectability to the doll class. With an curiosity in make-up on the rise with younger kids, the model faucets into the development in a protected and enjoyable manner, permitting kids to be inventive and accumulate their favorite Yummiland dolls.

To boost the content material and spotlight the collectability of the product, Yummiland gifted bespoke branded backpacks to influencers and inspired them to clip their doll onto the backpack, as a back-to-school deal with. The content material has been performing extraordinarily effectively with over 240k views to this point and surpassed a attain of over 1.7m followers.

Pamela Justice, head of Advertising at MGA Leisure UK & Eire, mentioned: “It’s unimaginable to see the constructive response to the Yummiland Lip Gloss Dolls – not solely from retailers, however now instantly from the customers, via social media. It’s nice to see the enjoyable kids are having, taking part in with the dolls, being inventive and making their very own lip gloss. We will’t wait to see the success of this model as the remainder of the season unfolds.”

The Again to Faculty marketing campaign is the primary peak of exercise within the model’s advertising technique, timed strategically to leverage a key second within the household calendar that may be each thrilling and difficult.

All through the season, Yummiland will likely be supported with heavyweight VOD exercise and YouTube campaigns to drive mass consciousness for the launch of each the product and content material collection, amongst women aged 4-9 within the UK. Dad and mom may also be focused via strategic Meta campaigns. The media funding will likely be bolstered by PR help and influencer exercise to showcase the collectability and beauty craze of the brand new model for younger women.

The Yummiland Lip Gloss Dolls retail at £9.99 every, Massive Dolls at £24.99 every and the Lip Gloss Truck retails at £29.99 and can be found now.