Zuru launches Hug-A-Lumps comforting companionsToy World Journal

The brand-new Hug-A-Lumps line options eight distinctive weighted plush animal characters every designed to ease anxieties, assist to calm and focus and promote rest.

Driving a brand new plush sub-category, Zuru has launched the brand-new Hug-A-Lumps weighted plush. Combining the consolation of a weighted blanket with the emotional connection solid by a gentle toy, the Hug-A-Lumps plushies are designed to ease anxieties, assist to calm and focus and promote rest.

Launching with a spread of eight characters, with a sub-£20 advisable value level, every Hug-A-Lumps plushie weighs 1.5kg and is made out of super-soft velour, full with tactile options for added sensory advantages.

“Our focus has all the time been to create toys which are significant and enrich play in addition to being enjoyable,” stated Will Collinson, Zuru common supervisor UK & Eire. “This, teamed with heightened consciousness round childhood nervousness and neurodiverse situations has impressed the brand new vary to supply a comforting companion with a comfortable weighted hug.”

Will added: ”Whereas Hug-A-Lumps are focused at a core main age demographic, we’re seeing actual demand amongst all ages on the lookout for high quality, weighted plush that’s available at an inexpensive value level. Insights counsel that the teenager and kidult markets can profit, particularly throughout examine or durations of examination stress, and Hug-A-Lumps may even assist with focus in the course of the working day, giving life to the model past the normal toy area.

“We’ve got some stellar plush manufacturers inside our portfolio. These embrace the award-winning Rainbocorns and the UK’s No.1 new property, Snackles (Circana March 2024: YTD), so our sights are set excessive for Hug-A-Lumps, with a long-term technique to it turning into a longtime evergreen IP.”

Appropriate for ages 3+, the Hug-A-Lumps character assortment contains Dino, Duck, Pug, Kitten, Crocodile, Sloth, Goose and Bunny.

For gross sales enquiries, please contact gross sales@zuru.com.