Zuru sees launch success with Mama Duck SurpriseToy World Journal

Mama Duck Shock, which types a part of the Pets Alive model and incorporates interactive options and prolonged play capabilities, is exceeding targets by 215%.

Zuru’s award-winning Pets Alive model has created one other sell-out success with its new Mama Duck Shock. Bringing revolutionary nurture role-play to the robotics plush class, Mama Duck Shock is out-performing targets by 215% within the first 4 weeks following its on-shelf debut.

Driving the class via theatre and worth, the Pets Alive model offers core play patterns whereas combining entertaining animatronics with cute, cuddly characters. A class first, Mama Duck Shock incorporates revolutionary interactive capabilities and prolonged play. Youngsters are provided an instantaneous unboxing expertise by popping open Mama Duck’s eggs hidden in her basket to disclose surprises.

Two ducklings are assured in every batch of eggs, with the shock factor of discovering extra, together with the uncommon golden duckling, or equipment resembling shock yolk slime and cute stickers. Together with over 10 real looking duck sounds, Mama Duck walks and waddles like the true factor together with her quacks turning into completely satisfied track as soon as her ducklings are hooked up to her tail after which comply with her lead.

“There’s an inherent attraction of interactive ‘real-life’ pets that mix conventional nurture play with entertaining animatronics”, defined Will Collinson, basic supervisor – Zuru UK & Europe.  “Zuru’s new Mama Duck Shock is a class first and affords a cute, cuddly particular function plush character with revolutionary options, bringing a singular expertise for elevated interplay and enduring play experiences. Mama Duck completely demonstrates the Pets Alive technique of impressing affordability throughout the robotic pets class with out sacrificing high quality.”

Priding itself on an award-winning technique that mixes the creation of accessible and inexpensive traces throughout the class, innovation round confirmed play patterns, and added on-shelf theatre, Zuru’s Pets Alive model has been named the UK’s No.1 property, YTD April, in Particular Function Plush (supply: Circana UK Retail Tracker YTD April 2024, worth gross sales).

For gross sales enquiries, please contact gross sales@zuru.com.