Zuru welcomes key advertising hires to drive world development – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Zuru has introduced the appointment of Corey Roman and Rob Thomas to the roles of chief advertising officer and head of Digital, respectively. 

Zuru Toys has introduced the appointment of two main advertising professionals to its dynamic and rising workforce. These strategic hires underscore Zuru’s dedication to innovation and digital excellence because it continues its drive into the Prime 5 provider rankings throughout all key markets.

Zuru drives report engagement and scales its manufacturers by highly effective platforms like TikTok, the place it has amassed over 20b content material views on its toy manufacturers. Its early adoption of TikTok, driving +6b views of Mini Manufacturers content material, jettisoning the model to No.2 and No.3 objects in USA in 2022 and beginning the mini collectible development. It’s doubling down on this area by bringing on one other 10 in-house content material creators, forging new partnerships with 100’s of exterior content material creators and influencers and levelling up the depth of its relationships with TikTok and Google; all spearheaded by the brand new management workforce.

Corey Roman has joined Zuru as the brand new chief advertising officer based mostly in Los Angeles. With 15 years of intensive expertise within the toy trade, Corey brings a wealth of data and a confirmed observe report of success. Beforehand serving as SVP of Advertising at MGA for 3 years and VP of Advertising at Moose Toys, Corey’s profession additionally consists of eight years in senior advertising roles at Jakks Pacific. Corey’s entrepreneurial spirit and deep understanding of the North American and worldwide retail markets make her an pivotal new addition to Zuru. Her sturdy relationships with key advertising and shopping for stakeholders additional improve Zuru’s skill get its newest improvements into extra arms globally.

Rob Thomas has additionally lately joined Zuru as head of Digital, main Zuru’s in-house media company. Rob joins Zuru with a wealth of world media expertise, having led world digital media planning for PHD, one of many world’s largest businesses. Rob brings unparalleled experience to Zuru’s digital initiatives throughout Google and TikTok, in addition to retail media platforms. Zuru is 100% digitally centered in its communications technique and Rob will lead a workforce of 30 digital specialists to run and optimise +$100m of spend throughout the most important platforms globally.

“We’re thrilled to welcome Corey and Rob to Zuru,” mentioned Nick Mowbray, co-founder and CEO of Zuru. “Their mixed experience and modern approaches to storytelling will speed up our development and strengthen our place as a Prime 5 toy provider. With their management, we’re excited to drive Zuru’s digital management throughout platforms like TikTok even more durable. A lot of you will note and meet them throughout upcoming autumn 2025 previews the place we have now a report quantity of newness to indicate.”

As Zuru continues to be a pacesetter within the digital area and expands its world footprint, these new hires will play a pivotal position in driving the corporate’s imaginative and prescient ahead.