Unique: Cerim Manovi on why we should not sleep on Lego DreamzzzToy World Journal

Cerim Manovi, artistic director of The Lego Group and inventive lead on the Lego Dreamzzz marketing campaign, tells Toy World readers how Season 2 of the animated collection builds upon this distinctive IP.

How huge successful has Lego Dreamzzz been for the corporate because it launched a 12 months in the past – has the IP carried out the best way you hoped it might?

We’re so happy with the Lego Dreamzzz franchise, and we’ve been impressed by the preliminary response to the brand new content material and merchandise. We’ve impressed 1000’s of children internationally to unleash their imaginations and harness the facility of goals like by no means earlier than. I’m so excited to see what else is in retailer for the Lego Dreamzzz theme.

How does season two construct upon the world of Lego Dreamzzz?

With out gifting away an excessive amount of, Lego Dreamzzz Season 2 builds upon the Dream World by means of the introduction of a brand new villain – the By no means Witch. She is inflicting chaos within the dream world, attempting to steal reminiscences and making evil doppelgangers. Within the new content material, we see our heroes rallying collectively to assist defend the dream world, utilizing creativity and discovery to assist combat off the By no means Witch.

Are any parts of Season 2 primarily based upon fan suggestions following the discharge of season one?

After all, we’re all the time listening to our followers and attempting to include their suggestions as a lot as attainable. That is an ongoing course of, so we’ll all the time strive our greatest to make use of their opinions when growing new characters, worlds and merchandise for Lego Dreamzzz.

Why do children have interaction a lot with the Lego Dreamzzz characters?

Once we created these characters, we wished them to be as right down to earth and relatable to our audiences as attainable. Our heroes are regular children, who go to high school throughout the day however act as dream brokers within the night time – which I believe is fairly cool! Every of our heroes has their very own curiosity and passions, which additionally helps make them much more relatable to children who like to precise their completely different existence and hobbies.

How will the 9 new Lego Dreamzzz units enable children to bodily have interaction with the IP?

All of our new Lego Dreamzzz units assist audiences have interaction with the newest characters and options from Season 2. For instance, imaginations can really soar with the By no means Witch’s Midnight Raven, as followers can remodel this into three attainable toys: a strolling home, a cauldron spider and an enormous raven, which is exclusive to Lego Dreamzzz Season 2.

Every set has story-led constructing directions, which will help followers join even additional with Lego Dreamzzz past the collection.

How will the Lego Group have a good time the discharge of the units, and assist them at retail?

The brand new Lego Dreamzzz units will likely be obtainable to buy from 1st August 2024. Nevertheless, followers can now pre-order Cooper’s Robotic Dinosaur C-rex, the By no means Witch’s Midnight Raven and the Mateo and Z-Blob the Knight Battle Mech set by way of Lego shops, Lego.com/Dreamzzz and from choose main retailers all over the world.

We’ve received some thrilling in-store occasions taking place for followers internationally, together with product demos of our new units, in addition to Lego Dreamzzz give-aways together with make and take product builds. We’ve additionally received a Lego Dreamzzz comedian journal obtainable, which is absolutely cool.

What units Lego Dreamzzz theme aside from the myriad different ranges Lego has created over time?

Lego Dreamzzz permits audiences to make use of their creativity and creativeness to attach with each the real-world and the dream world, the place creativeness can really run wild. Every of our Lego Dreamzzz units assist to encourage children to unleash their interior creativity and be a part of one thing distinctive – whether or not that’s following the story-led constructing directions, or making a color dream assortment, every creation is private to them, making it actually particular.

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Youngsters can be a part of this season’s newest adventures from seventeenth Might and watch the Lego Dreamzzz: Evening of the By no means Witch episodes on Lego’s YouTube channel. The second half of the season will air in September, later this 12 months.