Rainbow Designs and Tikiri Toys announce distribution partnershipToy World Journal

The addition of the Tikiri toddler toys and nursery necessities will additional improve and broaden Rainbow’s complete providing to the nursery sector.

In a brand new strategic distribution partnership for 2025, Rainbow Designs can be becoming a member of forces with globally recognised Sri Lankan family-run toy firm, Tikiri Toys, to supply its signature lineup of natural, non-organic delicate toys and pure rubber toys.

For nearly 55 years, Rainbow has delivered an intensive vary of high-quality licensed toys, and the addition of the Tikiri toddler toys and nursery necessities additional enhances and expands Rainbow’s complete providing to the nursery sector.

Tikiri Toys’ merchandise are made in Sri Lanka and Tikiri means ‘valuable infant’ within the native Sinhalese language. The toys are exquisitely handcrafted and made with the best natural materials, making them the perfect match for Rainbow’s high-profile portfolio, while providing a novel and fantastic level of distinction to the toddler ranges already accessible to Rainbow’s clients.

Obtainable from spring 2025 would be the Tikiri My First Safari Assortment of natural rubber teethers and comforters, created from the latex of the Hevea tree and cotton supplies, along with an intensive vary of timeless and basic Bonikka Gentle Dolls which have been created from essentially the most lovely materials.

Rainbow Designs’ Managing director, Anthony Temple, mentioned: “We’re thrilled to be partnering with this distinctive family-grown enterprise and famend way of life model. The Tikiri Toys model ethos is to construct buddies for all times with handmade, prime quality merchandise, which not solely echoes our Rainbow Core Values, however what our clients have come to anticipate from us.”

Managing director for Tikiri Toys, Saroj Perera, mentioned: “Our toys are crafted to supply a multi-sensory play expertise. Collaborating with occupational therapists, we be certain that our designs and supplies create a really distinctive expertise. Our partnership with Rainbow Designs displays our dedication to creating this enriching play expertise accessible to extra clients throughout the UK.”

Rainbow Designs can be showcasing its full 2025 assortment, together with the brand new Tikiri Toys vary, at London Toy Honest, Spring Honest and Spielwarenmesse.

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