Unique: Las Vegas Licensing Expo 2024Toy World Journal

Anna Knight, SVP of Licensing, Informa Markets, shares how this yr’s Vegas Licensing Expo is shaping up and the way exhibitors and guests needs to be making ready for the event. 

“We’re actually joyful – we’ve obtained over 300 exhibitors confirmed, essentially the most we’ve had since Covid, and an incredible roster of manufacturers lined as much as seem on the present ground,” explains Anna. “All the massive names are again, which is nice to see, with actually robust illustration throughout Toys & Video games in addition to Gaming.”

“We’re additionally seeing some superior customer registrations coming by. After all, the facility retail triad – Amazon, Goal and Walmart – are on the record, and this yr it appears to be like like we’ll be welcoming some massive teams of patrons too. This displays all of the work we’ve completed as a gaggle on attracting extra retailers. We’re happy to see it’s paying off.”

When requested about how the Manufacturers at Play theme will likely be delivered to life throughout the present and why guests needs to be eager to get entangled in actions regarding it, Anna says that this yr, greater than another, it’s necessary that anybody new to the licensing trade actually feels part of it by the point they go away Expo.

“We’ll have individuals throughout the entire campus, together with at our official pavilion, prepared and keen to assist attendees with any query or question they might have,” she added. “Glad Hours will likely be going down between 3-4pm in all of the cafes and bars through the present. Open to all, these are an ideal alternative for individuals to mingle and community in a extra casual, relaxed method, particularly in the event you don’t know anybody.”

Anna tells Toy World readers that with the intention to put together for the present, they need to initially resolve on what they need to get from the present, then undergo the exhibitor record and model listing and begin reserving conferences. Or they’ll take a look at all of the talks and networking occasions and the assorted associations on the present to achieve an summary of the trade.

To learn the complete Q&A fro our Could version, during which Anna talks about extra alternatives which this yr’s theme presents for these within the Toys and Video games class, amongst different fascinating factors, click on right here.