John Adams hosts celeb-packed Decora Girlz eventToy World Journal

Households had been additionally invited to discover the world of Decora in a three-day pop-up exhibition, with artwork workshops, dress-up and photograph alternatives.

On the coronary heart of one of many richest cultural areas of London, within the busy South Financial institution riverside walkway, John Adams Leisure placed on a shiny, expressive exhibition that included a celeb and influencer occasion to have fun its new Decora Girlz model which launched this spring.

The three-day pop-up occasion came about between 14th-Sixteenth June 2024, on the iconic gallery@oxo venue, the place the staff created a vibrant celebration of the Decora Kei fashion from Japan, which showcased the Decora Girlz assortment. Households had been invited to discover the world of Decora in a hands-on manner with artwork workshops, dress-up and photograph alternatives as they took on their very own Decora fashion and walked the Decora Girlz catwalk.

The excessive level of the weekend was a VIP reception on Saturday morning with Helen Flanagan, Jemma Solomon, Laura Tobin, Nicky Clarke, Verity Ashworth and Dani Harmer as simply a few of the dozen stars that dropped by with their kids. Social media star Rhia Official was readily available to fulfill and greet her many followers. Toy World was additionally on the visitor record, different influential household channels joined the enjoyable, and with LED display promoting for the occasion up and down the Southbank, consciousness throughout the entire weekend was excessive.

Lynette Leet, Advertising and marketing supervisor, John Adams Leisure, stated: “We’re so excited to have introduced Decora Girlz to the UK. These dolls are in contrast to the rest within the class, children can customise them and make them simply as distinctive as themselves. It was superb to see the youngsters having a lot enjoyable with the model that many needed to remain longer.

“Over coming days, we are going to see much more protection from the day which was simply one of many many pushes for the model. We’re investing closely within the advertising and marketing drive for Decora Girlz to make sure its presence is felt throughout all platforms, with conventional TV and VOD promoting, celebrities, influencers and YouTubers all a part of the combination.”

The Decora Girlz are quirky tween buddies who love to embellish and specific themselves via the colorful Decora Kei fashion from Japan. There are six 5” Dolls to gather, every with their very own fashion, tender hair and 44 equipment. Youngsters may uncover 4 11” collectible Vogue Decora Girlz dolls, with lengthy locks to fashion and 75 equipment, together with an outfit, stickers, a bag and a doll stand.