The Lumistella Firm expands Santaverse with iconic charactersToy World Journal

The Lumistella Firm will showcase the latest members of its Santaverse – the enchanted world of Santa Claus – at this 12 months’s Licensing Expo.

On the Las Vegas Licensing Expo from Twenty first-Twenty third Could The Lumistella Firm will unveil new characters, thrilling releases together with a household cookbook, a novel that includes the origin story of Santa, new choices within the digital gaming house and a preview of the twentieth anniversary initiatives for its premier model, The Elf on the Shelf in 2025.

Alongside perennial favourites, together with The Elf on the Shelf, Elf Pets, Elf Mates and the enchanted arctic fox, Noorah, The Lumistella Firm expands the world of Santa Claus with an thrilling line-up of latest characters, merchandise and tales below its Santaverse umbrella. 2024 will deliver yetis from the SnoBiggie assortment, new charming Bogie friends, Frost Pips child elves who bloom from magical frost flowers and extra.

A publishing partnership with HarperCollins gives an thrilling new immersive storytelling expertise via a debut novel collection for early teenagers revealing the epic origin of Santa Claus (HarperCollins Kids’s Books, September 2025).

Followers may even expertise the recipes, actions and vacation magic from Scout Elf bakers and Mrs. Claus’ Candy Store contained in the extremely giftable The Elf on the Shelf Household Cookbook (William Morrow, September 2024).

Forward of the Elf on the Shelf model’s twentieth birthday, Lumistella is gearing up for ‘Santaversary’ celebration. The corporate is pulling out all of the stops for the milestone anniversary of the long-lasting model, and 2025 will characteristic a whole 12 months of latest product rollouts, partnerships, restricted editions, thrilling characters, shopper activations and extra.

In 2024, Lumistella might be partnering with Toikido to deliver the magic of Santa’s North Pole to Roblox with The Elf on the Shelf Expertise in Piñata Smashlings. Followers may also anticipate the launch of The Elf on the Shelf console sport in 2025 through Outright Video games, out there on Nintendo Change, PlayStation 5, PlayStation 4, Xbox Sequence X/S, Xbox One and PC.

Tracy Hanchett, the corporate’s first VP of Licensing and Enterprise Growth, will lead new efforts to hunt out progressive new collaborations and co-branding ventures throughout all of The Lumistella Firm’s Santaverse manufacturers. Strategic help from the corporate’s newly shaped Model Partnership Committee may even drive distinctive and thrilling alternatives.

“With The Elf on the Shelf model’s Santaversary in 2025, we’re excited to share a sneak peek at what the trade can count on as we spotlight 20 years of elftastic tales,” stated co-founder and co-CEO, Christa Pitts. “By means of our companions and merchandise, we purpose to increase the magic of our Santaverse of characters to much more households worldwide. Collectively, we’ll proceed to encourage creativeness and produce pleasure to hearts in all places.”